The 2014 Giro d’Italia, popularly known as the Pink Race, could possibly be hosted in Ireland in 18 months’ time. According to numerous press reports, including one from the Belfast Telegraph, plans by both the Northern Ireland Tourist Board (NITB) and Failte Ireland are on the way to make a €4.7 million bid which will hopefully see the second biggest cycling championship come to Ireland’s shores.
If the Giro 2014 is hosted in Ireland, the tourism industry stands to accumulate approximately €12.4 million in revenue, as the country can expect a massive influx of tourists from around the world during and after the event. Apart from the two Irish tourist boards involved (the NITB and Failte Ireland), both Irish governments and Shadetree Sports (also responsible for running Tour Ireland) are stakeholders reported to have interests in the event, with Shadetree being said to be the co-ordinator.
Though not a lot of information is available as to the specific date on which the Giro d’Italia will take place, there have been suggestions that the three day tour will start on the 2nd and end on the 4th May, 2014. Because bank holidays also fall under this period, more people will have access to the event.
Apart from the 1998 Tour de France which started in Ireland, there hasn’t been a cycling championship of such a scale as the Giro d’Italia hosted in the country. Numerous parties including cyclist guilds, the tourism industry and other sporting groups stand to benefit from such an event. Hosting the 2014 Giro d’Italia will also have other benefits, such as the prospect of hosting other sporting events in the country.